About Astaba Group

Astaba Group as one of the fastest-growing international subsidiary companies of HNP holding, is active in the fields of trade, consulting, marketing and online B2B. While participating in numerous business projects in the Middle East, East Asia, and South East Asia, Astaba Group and its subsidiary divisions focus on the markets of Iran and South Korea.

After the lifting of international sanctions on Iran in 2016, the trend of investment and capital inflow to Iran began to hint a period of rapid growth for the Iranian economy. Under the shadow of this, Astaba Group, in close cooperation with various Iranian organizations, has prepared industry-specific and market-specific business strategies and road maps to assist and consult its international clients and guarantee their success in entering the Iranian market.


Astaba networks

We at “Astaba Networks”, find and connect professional, experienced, trusted and certified Iranian business companies with Korean SMEs to achieve the most beneficial business market development inside Iran.

Astaba b2b marketplace

In 2014, Astaba Group launched “Astaba“, the top level Iranian wholesale website. In 2018, “KoreaIran” platform was developed for Korean SMEs to  promote their products and services in Iran.

Astaba Chemicals
Astaba chemicals

Engaging in export and import, cross trade, and trade agency businesses focusing in oil and petrochemicals, “Astaba Chemicals”, is active in field of oil and chemicals export from Iran to South Korea and China.

Astaba Cosmetics
Astaba cosmetics

Iran is among the top 10 countries with the highest makeup and cosmetic usage in the world with an increasing cosmetic usage of about $3.3 billion in 2014. The “Astaba Cosmetics” cooperate with experienced and capable Korean cosmetic companies to enter Iran’s large cosmetics market.

Astaba Foods
astaba foods

Iran is the 1st fruits and nuts producer the Middle East. Astaba Foods’ strength is its partnership with the Iranian high quality farmers, suppliers and producers, which guarantees supply of the best possible quality of fruits and nuts with the most reasonable prices to vendors in South Korea.

selected Partners IN kOREA

“the last gold mine on Earth”

After the nuclear deal was reached, foreign countries including south Korea appear to be rushing to rekindle business with the Islamic Republic of Iran, which had been cut off from global trade for the past decade. While the oil and gas sector gets the most attention,

Iran’s diversified economy is attracting companies across industries. In particular, consumer-oriented sectors are counting on Iran’s large (nearly 80 million), young (more than 60% under 30 years old), and urbanized (more than 70%) population to be loyal customers in the future.


Due to a large gap in between business culture of Iranians and Koreans, performing a successful business for small and medium sized enterprises is often associated with large amount of effort and investment. We, at Astaba Group support these enterprises with their marketing strategies, pricing management, product customization and efficient promotion investment, to dramatically increase sales benefits and reach their goals within the shortest time.

Korea-Iran b2b platform

We are proud to announce, Astaba Group is one of the main sponsors of KoreaIran, the first and largest B2B enterprise for Korean small and medium enterprises to effectively promote their products in Iran.

Through KoreaIran, the capable Korean small and medium sized enterprises can promote their products and services to a wide range of Iranian businessmen, importers and related enterprises in Iran and Farsi speaking neighboring countries.

KoreaIran magazine is a service by KoreaIran that is being published in both print (offline) and e-magazine (online) and is distributed to over 1,500 enterprises in Iran. Furthermore, there is no limitations in type of products published in each issue. Currently we are publishing products from the following categories: Electronics, Phone accessories, Home appliances, Kitchen accessories, Functional health foods and Cosmetics.

For pricing information, please email to contact@koreairan.com


Astaba.com is one of the leading online wholesale and B2B marketplace portal that facilitate trading needs of Iranian, Chinese and Korean small and medium sized companies. With a population of 80 million people and the fastest growth-rate of Internet users in the world, Iran has become a hub for online businesses and a major target market for Western e-commerce companies. As the largest Iranian wholesale enterprise, Astaba Group’s strategists design the most suitable marketing strategy for Korean companies to present their products in the Iranian market.


– Farsi (Iranian language) optimized platform
– Complete search engine optimization (SEO)
– Certified products with competitive prices
– Safe payment for both sellers and buyers
– Assistance to find unlisted products

join astaba group’s community

We at Astaba Group, continuously update our business partners with the latest economical news of Iran and South Korea, expo and exhibitions, important gatherings and business meetings, trading offers and business tips to grow their businesses.